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Persona & Voice

Persona & Voice
Brand

Bandit Voice is the written embodiment of our Brand in all our communications. From ads to emails to the platform itself. If its reaches a user, it's in Bandit Voice.

Brand Persona

TaxBandits' brand persona should reflect professionalism, trustworthiness, and efficiency while maintaining an approachable and user-friendly tone. Given the nature of tax e-filing services, the persona should be:

persona

Promise

promise

Personality

promise
  • TRUST - Dot every ‘i’ and cross every ‘t’" - At TaxBandits, we dot every ‘i’ and cross every ‘t’ to ensure your filings are 100% accurate.
  • EFFICIENT - As easy as 1-2-3 - E-filing with TaxBandits is as easy as 1-2-3—just enter, review, and file!
  • SECURE - A Fortress of protection - Your tax data is guarded like a fortress with our top-tier security measures.
  • SUPPORT - You're never alone - With our dedicated support team, you’re never alone in tax season.
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